Contact:

Don McClure
(510) 601-7351
Digital Element, Inc.
don@digi-element.com

Vivian Steverson
(504) 468-7898
Digimation, Inc.
vivians@digimation.com

Photoshop® Plug-in that Displays 3D Models with Lighting and Shadows Ships November 26th

OAKLAND, CA (November 19th, 2003) Digital Element, an Oakland-based software developer and publishing firm specializing in art tools and Digimation, Inc., the world’s leading provider of 3D models, announced today the release of the Modelshop plug-in for Photoshop, which includes fifty 3D models from Digimation’s Model Bank Collection™ .

Modelshop allows users to rotate, scale, and place 3D models from such popular formats as .obj, .3ds, .lwo, and .dxf in a traditional Photoshop picture. Users may choose lighting effects and add shadows for realistic placement in the scene. Modelshop is easy to use and powerful, providing users with a high-quality, low-time requirement method of adding new content to pictures.

Modelshop ships for $229 download / $249 boxed and includes fifty textured models including the four major themes of:

• Civil Engineering
• Vehicles
• Architecture
• Landscaping

Several other themes including furniture, computer peripherals, anatomy and more are included as well. Digimation and Digital Element plan to release successive theme disks with additional models taken from Digimation’s vast supply of 3D models. Individual models are available for purchase from Digimation’s Website www.digimation.com .

“This partnership adds a lot of value for Modelshop users.” Says Don McClure, President of Digital Element. “$229 is a great price for a plug-in – especially when it includes fifty models which, if purchased individually, could cost over $200 each. The Digimation Modelshop library is a great resource for 3D artists.”

Additionally, Digimation is extending a special discount to Modelshop owners. The offer, which will come included with the Modelshop package, will provide Modelshop users with access to thousands of 3D models at discounted prices.

“Modelshop is an application that we are particularly excited about” said David Avgikos, President of Digimation. “Modelshop introduces the 2D community to the benefits of 3D and opens up a new and potentially large base of users to our world-class collection of 3D models.”

Modelshop works with Mac and PC, Photoshop 6 and 7. A free upgrade for Photoshop CS will be available in early December. More information about Modelshop can be found at Digital Element’s website – www.digi-element.com.

ABOUT DIGITAL ELEMENT
Founded in 1999 in Oakland, CA, Digital Element is a software engineering firm specializing in 3D programming. In addition to its Technology-on-Demand program, which provides 3D programming services to a diverse array of organizations, Digital Element develops and distributes software products and services to film and television animators, video game designers, web developers, architects and landscape designers.

ABOUT DIGIMATION
Digimation is the world's leading provider of 3D models and plug-ins and the exclusive distributor of Viewpoint Premier 3D models. Founded in 1992, Digimation is known for such plug-in technology as Bones Pro, Shag:Hair and Illustrate!. Digimation's Premier model archive contains more than 30,000 individual 3D models, which can be delivered in every major 3D file format. More information about Digimation can be found at www.digimation.com.

TRADEMARKS AND RESERVATIONS OF RIGHTS
Modelshop and Digital Element are Trademarks of Digital Element, Inc. All Rights Reserved. Digimation, Model Bank and Model Bank Collection are Trademarks of Digimation, Inc. Photoshop is a Registered Trademark of Adobe. 3DS Max is a Registered Trademark of Discreet. Maya is a Registered Trademark of Alias. LightWave is a Registered Trademark of NewTek.

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